The concept behind this project was to go to the South End in Burlington, Vermont. We were to take photos and create a one hundred word list of words we felt described the South End. The South End was the chosen location for this project because it’s been transformed. The South End used to be a place you would never go to at night, it was the bad part of Burlington. This is not the case now, the South End is a fun, creative, and tasty place to hang out, get food, or see a show. I would describe the South End as being a cluster of nooks and alleys that are filled with creative businesses and studios. For this project we were to make a poster magazine spread and then a final mark that we thought embodied the South End. For my words I chose fun, creative, rustic, clustered, and alleys, I then created my designs based off these words.